The Yard Robots That Are Going Crazy In The European And American Markets!
The robot market is booming overseas, especially in Europe and the United States, a fact well-known in cross-border circles.
However, what many may not realize is that the most popular category in Europe and America isn't the vacuum cleaner robots commonly found in the domestic market, but rather, yard robots.
One such standout is the next-generation yard robot "Yarbo," introduced by Han Yang Technology (Shenzhen) in 2022. It offers various functions like lawn mowing, snow sweeping, and leaf clearing.
In 2017, Han Yang Technology, primarily focused on outdoor technology products like yard robots, identified a significant gap in the European and American outdoor market for snow sweeping robots. They capitalized on this by developing and successfully launching the home smart snow sweeping robot "Snowbot" in 2021, which quickly ignited the market.
Building on this success, Han Yang Technology launched the upgraded yard robot "Yarbo" in 2022, positioning it as the company's flagship overseas product. This move resulted in a staggering 60,000 orders and over a billion dollars in revenue within four days during the CES exhibition in 2023.
Due to its success, Yarbo has attracted significant investor attention, securing nearly tens of millions of dollars in funding early this year. According to official data, the company's revenue in 2024 is projected to exceed a billion dollars.
However, Han Yang Technology's success isn't solely attributed to product development. While choosing the right market segment is important, success hinges more on the company's independent standing and social media marketing efforts, especially on platforms like TikTok.
For a nascent product, especially one entering the international market, visibility is key. Yarbo began promoting itself on TikTok during its Snowbot phase, generating substantial views over time and driving significant traffic to its independent website.
On a broader scale, Han Yang Technology's success stems from not only leveraging social media platforms like TikTok but also from meeting the demand of European and American consumers for smart yard products. Unlike many apartments in China, households in Europe and the United States typically have independent yards. Consequently, homeowners are willing to spend between $1,000 to $2,000 annually on maintaining garden, lawn, and pool facilities, fueling the demand for smart yard products like robotic lawnmowers, pool cleaners, and snow sweepers, thus driving market prosperity.
In conclusion, Han Yang Technology's success underscores the importance of adapting to market trends, innovating, and improving product quality to meet consumer needs and capture market share amidst the ever-growing market challenges.
Post time: Mar-19-2024